Two distinct pathways that lean on each other to manage the marketing of products and services. The business-minded look at the profit margin and juggle the spending, while the communicator builds the branding.
Anything and everything that has to do with money and its movement is a business. It is about how products are packaged and marketed and how services are developed and promoted. It all boils down to the right strategy in both business and communications.
The world we live in is dominated by the media in many forms. From entertainment and culture, through news and social media, to politics and promotion: the media shapes our understanding of what we know and what we consume.
“Majoring in broadcasting and journalism at Limkokwing University really helped me understand my work better in terms of creating content and storyboards, planning for voice overs and so many other things. Now, I can clearly plan out each content before we propose to the client.”
Bachelor of Arts (Hons) in Broadcasting & Journalism, Digital Strategy Lead at Rhingle Sdn BhdREAD MORE