Faculty of Business & Communication

Two distinct pathways that lean on each other to manage the marketing of products and services. The business-minded look at the profit margin and juggle the spending, while the communicator builds the branding.

Next intake

OCT

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Anything and everything that has to do with money and its movement is a business. It is about how products are packaged and marketed and how services are developed and promoted. It all boils down to the right strategy in both business and communications.

Industry Demand by Programmes in 2022

The world we live in is dominated by the media in many forms. From entertainment and culture, through news and social media, to politics and promotion: the media shapes our understanding of what we know and what we consume.

Bachelor of Business Administration with Honours
70%
Bachelor of Business in Accounting with Honours
70%
Bachelor of Arts (Hons) in Digital Film & Television
75%
Bachelor of Arts (Hons) in Broadcasting & Journalism
65%
Bachelor of Business in International Business with Honours
70%
Bachelor of Arts (Hons) in Professional Communication
65%
Diploma in Multimedia, Advertising & Broadcasting
80%
b8

Bachelor of Business (Hons) in Accounting

It is all about how the money moves in global business. Understanding financial concepts and analysing the numbers to make sound business decisions. It is a numbers game that determines the rise and fall of major corporations and even economies.
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Bachelor of Business (Hons) in International Business

Global business is an incredibly interconnected network that requires extensive knowledge of diverse business environments and economies. This is a high-powered, fast-paced world where the management skills include competencies to articulate ideas and mind-map solutions.
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b6
b7

Bachelor of Business Administration (Hons)

It is the analytical and strategic-minded person who will excel in the fast-changing global business environment that demands skills in planning, problem-solving, communications and e-commerce navigation.
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Bachelor of Arts (Hons) in Broadcasting & Journalism

Today uploading content from a phone to a media platform makes anyone a “journalist”. In reality, it demands skills you see handled by broadcast journalists. Polishing raw data into exciting content needs specialised skills, not available to everyone.
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b2
b3

Bachelor of Arts (Hons) in Digital Film & Television

Digital technology dominates media content that emerges as films and videos uploaded through a variety of social media platforms that include YouTube and Over-The-Top (OTT) services like Netflix. Skills needed include script-writing, directing and editing, using the digital format.
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Bachelor of Arts (Hons) in Professional Communication

Communication has always been a key factor for all entities, from governance to business. But today the importance has grown more complex because technology has made everyone a communicator.
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b4
millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strateg

Diploma in Multimedia, Advertising & Broadcasting

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.
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“I have to credit Limkokwing University where the lecturers patiently assisted in pre-production step-by-step, and it gave me a lot of exposure as a film student. Here I met students from hundreds of different cultural backgrounds and it opened my mind to different perspectives.”

Shalini Balasundaram, Malaysia

Bachelor of Arts (Hons) in Digital Film & Television Actress, Film Director

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“Majoring in broadcasting and journalism at Limkokwing University really helped me understand my work better in terms of creating content and storyboards, planning for voice overs and so many other things. Now, I can clearly plan out each content before we propose to the client.”

Nur Najwa Khairina Mohd Nazri, Malaysia

Bachelor of Arts (Hons) in Broadcasting & Journalism, Digital Strategy Lead at Rhingle Sdn Bhd

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