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Bachelor of Arts (Hons) in Professional Communication

The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

NEXT INTAKE

OCT 2023

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With a Bachelor of Arts (Hons) in Professional Communication, you can be:

Strategic Communication Manager

Public Relations Consultant

Marketing and Advertising Manager

Programme Structure

  • Writing Skills for Communicators
  • Introduction to Web Technology
  • Communication Theories
  • Public Speaking & Presentation Skills
  • Digital Imaging
  • Fundamentals of Organisational Behaviour
  • MPU Option 1 (Choose 1 only)
    • Ethnic Relations
      • Malaysian Studies 3
  • MPU Option 2 (Choose 1 only)
    • Islamic Civilisation and Asian Civilisation
    • Communication - Malay Language 2
  • MPU Option 3 (Choose 1 only)
    • Government and Public Policy of Malaysia
  • Writing for Mass Media
  • Advertising Creativity
  • Principles of Public Relations
  • Media Law and Ethics
  • Global Marketing
  • MPU Option 4 (Choose 1 only)
    • Leadership Skill & Human Relations
    • Bahasa Kebangsaan A DIP/DEG(Local)
  • Communication in The New Economy
  • Writing for Creative Industries
  • Media Audience Studies
  • Communication Technology
  • Elective (Choose 1 only)
    • Public Relations Writing
    • Copywriting
  • Global Classroom
  • Communication Research Methods
  • Entrepreneurship
  • Strategic Marketing Communication
  • Elective (Choose 1 only)
    • Public Relations Communication
    • Advertising Agency Management
  • Elective (Choose 1 only)
    • Corporate Communication
    • Media Planning
  • Elective (Choose 1 only)
    • Public Relations Campaign
    • Advertising Campaign
  • Directed Elective (Stream based) (Choose 1 only)
    • Consumer Behaviour
    • Dynamics of Small Business
    • Principles of Business Law
  • Elective (Choose 1 only)
    • Managing Publicity & Media Relations
    • Strategic Advertising
  • Elective (Choose 1 only)
    • Public Relations Management
    • Advertising Regulations, Issues & Ethics
  • Elective (Choose 1 only)
    • Public Relations Management
    • Internet Marketing
  • MPU Option 5 (Choose 1 only)
    • Co-curricular
  • Internship
  • Innovative Problem Solving Skills
  • Dissertation
  • Elective (Choose 1 only)
    • International Public Relations
    • Global Advertising

Entry Requirements

01

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent OR

OR

02

A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR

OR

03

Pass UEC with a minimum of grade B in 5 subjects OR

OR

04

A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR

OR

05

A Diploma in Media and Communication or its equivalent OR

OR

06

Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND

OR

07

English Proficiency Requirement for International student

IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180 (Cambridge Proficiency English) OR CFE 154-161 (Cambridge First English) OR PTE 36 (Pearson Test of English Academic).

“There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly.”

Kevin Systrom

Co-Founder of Instagram

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