The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.
Writing Skills for Communicators • Introduction to Web Technology • Communication Theories • Public Speaking & Presentation Skills • Digital Imaging • Fundamentals of Organisational Behaviour
Compulsory 1 - Philosophy and Current Issues (Local Students only) • Communication - Malay Language 2 (International Students only) • Compulsory 2 (Choose 1 only) - Bahasa Kebangsaan A (Only Local students without Credit for BM in SPM) • Leadership Skill and Human Relation • Entrepreneurship •
Compulsory 3 - Appreciation of Ethics
Writing for Mass Media • Advertising Creativity • Principles of Public Relations •
Media Law and Ethics • Global Marketing • Compulsory 4 - Community Service
Communication in The New Economy • Writing for Creative Industries • Media Audience Studies • Communication Technology • Elective (Choose 1 only) - Public Relations Writing • Copywriting
Global Classroom
Communication Research Methods • Entrepreneurship • Strategic Marketing Communication • Elective (Choose 1 only) - Public Relations Communication • Advertising Agency Management • Elective (Choose 1 only) - Corporate Communication • Media Planning • Elective (Choose 1 only) - Public Relations Campaign • Advertising Campaign
Directed Elective (Stream based) - Consumer Behaviour • Dynamics of Small Business • Principles of Business Law • Elective (Choose 1 only) - Managing Publicity & Media Relations • Strategic Advertising • Elective (Choose 1 only) - Public Relations Management • Advertising Regulations, Issues & Ethics • Elective (Choose 1 Only) - Public Relations Management • Internet Marketing • Compulsory - Comparison of Ethnics
Internship
Innovative Problem Solving Skills • Dissertation • Elective (Choose 1 only)- International Public Relations • Global Advertising
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent OR
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
Pass UEC with a minimum of grade B in 5 subjects OR
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
A Diploma in Media and Communication or its equivalent OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND
English Proficiency Requirement for International student
IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180 (Cambridge Proficiency English) OR CFE 154-161 (Cambridge First English) OR PTE 36 (Pearson Test of English Academic).